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ASFA Comms 2012

2012 Winners

The Winners for the 2012 Communications Awards – for Popular Choice and Judges Selection Awards – were announced at an Awards ceremony in Sydney on 27 November 2012.

ASFA Comms Awards are supported by

Red Flame
Sponsor of the Judges Selection awards.

Selecting Super
Sponsor of the Popular Choice award.

FS Super
Media partner.

Campaign of the Year

AustralianSuper – Campaign: Lost Super Rollin

AustralianSuper

The Lost Super Rollin Campaign was a hugely successful campaign that reached out to members in myriad ways and successfully encouraged more than 12,000 accounts to be rolled in to AustralianSuper.

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Integrated Campaign of the Year

Popular Choice Award winner

Mercer – Campaign: Money for Jam

Mercer

The Money for Jam campaign was designed to increase Mercer Super Trust member awareness and utilisation of the government co-contribution scheme to help lower income earners boost their superannuation balances.

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Judges Selection Award winner

AustralianSuper – Campaign: Kick Start

AustralianSuper

The Kick Start campaign was a key component of AustralianSuper’s youth engagement strategy, created to get young people thinking about their future and to draw an association between AustralianSuper and careers.

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Excellence in Public Relations

Popular Choice Award winner & Judges Selection Award winner

HOSTPLUS – Campaign: Cook for your Career

HOSTPLUS

In January 2012, HOSTPLUS launched the second annual Cook For Your Career competition (C4YC) – a national, public relations campaign driven by social media and centred on a cooking competition aimed at supporting the Choose Quality brand campaign.

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Best Member Statement

Popular Choice Award winner & Judges Selection Award winner

Intrust Super – Campaign: Super Revolution

Intrust super

The starting point for Intrust Super was to find a way to better utilise the annual member statement to engage the interest of both active and inactive members and to provide those members with a specific call to action that would resonate with their demographic.

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Excellence in Member Communication

Joint Popular Choice Award winner

Retirement Benefits Fund Board – Campaign: RBF 2011 Member Expos

RBF

The RBF 2011 Member Expos campaign was four events held over the week beginning 28 November 2011 in Tasmania.

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Joint Popular Choice Award winner & Judges Selection Award winner

AustralianSuper – Campaign: Lost Super Rollin

AustralianSuper

The Lost Super Rollin Campaign was a major member communication designed to encourage members to roll in their lost super accounts to help maximise their retirement savings.

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Best Delivery of Fine Print

Joint Popular Choice Award winner

Cbus – Annual Report

Cbus

The 2011 Cbus Annual Report aimed to set a new benchmark for effective and engaging delivery of important information for super funds, over and above that required by the regulators.

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Joint Popular Choice Award winner

Plum Financial Services – New Super Kit

Plum Financial Services

Plum developed a new super kit for potential members to support the new short-form PDS.

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Judges Selection Award winner

Telstra Super – Annual Report

Telstra Super

A significant focus for the Telstra Super in 2011 was to significantly increase the awareness of its members about their family members also being able to enjoy the benefits and services of Telstra Super.

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Best Use of Social Media

Popular Choice Award winner

AustralianSuper – Campaign: Kick Start

AustralianSuper

The Kick Start campaign was a key component of AustralianSuper’s youth engagement strategy, which was devised to get young people thinking about their future – in particular to draw an association between AustralianSuper and their careers.

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Judges Selection Award winner

legalsuper – Campaign: Law Revue of the Year competition

legalsuper

The legalsuper Law Revue of the Year Award is a Facebook video competition launched in 2011 to raise brand awareness among legalsuper’s future members, law students.

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